You know that feeling when you come up with a great blog post topic. It is something you never read before and you are excited. Just as you decide to start writing it you decide to do a google search. There is the blogger that came up with this idea just a month before you. Your topics are not unique. What now?
I have been here a lot of times. I am walking down the street, I think of a great idea and I write it down on my phone and it feels unique. But when you are home suddenly it doesn’t turn out to be.
The first thing to remember however is that YOU are unique. If this topic is personal, your story is personal and therefore unique.
If you were thinking of a more general topic your voice can still make the difference. It’s your voice and your look on things that can make a topic into something entirely new.
Want to know how to make your blog sizzle with personality? // Twelveskip
You can include our own experience and story as an introduction. Or if you can make it work just base your entire post on that. There is nothing more unique.
Separate your topics
Another trick is if you were thinking of making a list. Say you found two new blogging tools that you are loving. Now you think let’s do a list of favorite blogging tools. Of course, this topic has been done thousands of times. But if your 2 new blogging tools are so exciting, then why would you hide them in that list. You can create amazing posts about just those two tools.
- The content looks more unique
- You have two posts instead of one list post!
Like I did with my organizing tools;
You can alway make a list afterward, to sum up, all those amazing posts you made!
Don’t fall for self-doubt
Just because someone else covered a topic doesn’t mean you can’t cover it just as good. Your insight is just a valuable as someone else. Even more, if you can add something you haven’t read anywhere else!
New strategies, tips, and stories surface all the time. If a big blogger covered a topic months ago that only means that the entire conversation might have changed by now.
Build on the conversation
Don’t repeat what has been said before, but add to it!
When I wrote my post on Pinterest tactics I didn’t write about what all the tactics were. I tried to talk about which worked for me and what didn’t. This way I did not just write an article that has been written a lot and that many people have more knowledge about than me. I actually added to the conversation for people who are looking for people who are trying these tactics and are new to Pinterest.
Building on the conversation can be done by replying to previously written articles. Adding to the conversation on bigger topic by just talking about your struggle or what other blog posts were helpful for you is also a great tactic.
Don’t be discouraged by the big amount of things that have already been written about. It is not about coming up with unique topics, it’s about making topics unique.
Don’t be afraid to make things more YOU or to try out new things. Your blog can only stand out if you make it stand out.
Let me know what you do when you find out your idea has already been written about!
And don’t forget to share this post with bloggers who also struggle!