Do’s and don’ts of promoting your art

New to promoting your art online? Not sure how to do it? Here are some simple do and don’ts for promoting that help you stand out without being spammy!

First, we are going with the Do’s because that is the fun part! What are some of the things you can do to help up your promoting game?

Do and don’ts of promoting your art

The Do’s

  • Do share multiple times

Many artists upload their work once and I never see it again. Truth is, you probably don’t make new work every single day. And not everybody sees you work the first time you have shared it.

I said it once and I will keep saying this; you can share your artwork multiple times!

  • Do make roundup posts

This one goes with the last one. Making round-up posts of artworks around the same themes helps you reshare old work in a new setting.

It is a super quick way to fill up that content calendar and help you stay active on social media!

  • Do share sketches and wip

Another way to fill those last gaps in your social media campaign. You don’t have to make perfect work to share it. Sketches, experiments and work-in-progress shots break up your social media and can be a great way to help you promote yourself!


Just be careful with what you are putting out there!

  • Do mention your work

I see lots of artists who don’t call themselves an artist. Or they say “still learning” or hobbyist. If you want to sell your work here is what I would advise.

1. Call yourself an artist.

2. Don’t be afraid to call yourself a professional.

There isn’t a requirement to be a professional artist. No piece of paper that makes it official. It is just the intention, the creativity and you as a person! 

Do mention your work


  • Do offer help and promote fellow artists

Hey, you know what is great about being an artist? The amazing community! There are many more amazing artists out there who need your support and love to become confident.

Promoting others is good for you as well as it helps your fans to see more from other artists, it breaks up your posts and you might even get some promotion back!


  • Do be genuine

With your audience and with your fellow artists! You can show the person behind all the work to build that connection.

  • Do send personal messages and reach out

Personal messages and responses are an amazing way to connect with the community. I know this can be hard sometimes, I definitely avoid my inboxes when I am feeling anxious. But at the end of the day, most people just love it to get a personal message or mention!

The don’ts

These are the things you can best avoid. They are frowned upon in some communities but mostly they are just bad practice!

If you have done some of these before it is not like there is no way fixing it and these are just my guidelines!

  • Don’t give critique unless asked

I know guys, you just want to help, but here is the thing. For some artist, their work is super personal. If I have made a drawing on something super personal to me, but I did not mention that in de description (maybe because it was that personal) chances are that if you start critiquing my colour choices that will really hurt.

Yes, maybe you did try to make it constructive. But you just don’t know what it means to another person.

It is just a great rule to follow online; if they don’t ask for critique, don’t give it! Just mention something you like and move on!

Or read this on writing meaningful comments that build connections!

  • Don’t spam

Copy-paste comments, comments in weird places, sending multiple emails or asking the same person over and over again? These are all spam and it will not work well for your online brand. Just don’t do it!

  • Don’t be insensitive

Before promoting yourself online on a thread, in a chat room, in the comments, you need to think about if that is the right place and time. For example, I see a lot of copy-paste comments that say something like “check out my work; link”. These are not great, to begin with, but sometimes they are posted in the most insensitive places.

If you see a thread on something (very) personal (or a post on social media) it is probably not the place to self-promote in any way. Read the room before you start promoting anything.

  • Don’t share if you use copyrighted materials

Sometimes we practise by tracing or copying work and while I think master studies like this are great to grow your skill they are not great to share sometimes. Copyright laws are difficult and you don’t want to have other artists think you are stealing your work.

If you want work to copy or learn from you can

1. Use stock photos

2. Choose master studies from very old classics.

Here a great overview of what copyright entails.

Or read more on Creative Commons for sharing your own work!


Lastly, Do Have fun and try new things

You should be able to play around with your promotion. Why not try something new? You never know what kind of gold mine you will find. If you can have fun promoting and connecting it will be so much easier to do and to keep going!

Try new tips and platforms to find new things you love and enjoy!

Never stop growing and exploring.

Let me know if you have anything to add to this list of do’s and don’ts! 

And don’t forget to share this list with other artists in your community!

Some of the best tips and guidelines for promoting your art online! Etiquette for all artist to help you promote your art and build a following! Some of the best tips and guidelines for promoting your art online! Etiquette for all artist to help you promote your art and build a following!

How to create more space for creativity in your creative business

Do you feel overwhelmed by the business side of things? Feel like there is no space for creativity anymore? Are you spending more time on finance, social media promotion, email list building and blog posts then on the actual creative side of your business?

When I first started out I soon found myself drowning in the amount of non-creative tasks I had set for myself. I wouldn’t paint or draw for days because I was too busy with this other side of my business.

Suddenly the art side didn’t feel as important because it felt like time off since it was my “hobby” right?

Continue reading

Sharing your art more is the greatest; here is why!

Ever have that feeling that sharing your art isn’t a good idea? Don’t want to be seen as arrogant, or feel like you’re not good enough yet? We all have these moments of uncertainty, but I am dropping in to tell you to totally forget all these thoughts.

Loads of artist, bloggers, writers and creatives suffer from imposter syndrome! You are not the only one. 

Like this amazing post by Olyvia shows us. 

And I am here to tell you why you should be sharing your art loads. I mean, every place you know where you can share your art, getting it to every person you can reach.

Continue reading

Online Art theft and how to protect your images

Has Art theft ever happened to you?

You are surfing the interwebs as all cool people do when you come across your own work. Naturally, you are curious so you click the link; When you check the image you see someone else has claimed it as their own. Now what?

It has happened to me and it can happen to you!

Situations like this can be super painful if you care about your art.  (While others people can also see it as strangely flattering.)

But especially to young or beginning artist art theft can be particularly frustrating. Without a big following or a consistent body of work, it gets harder to prove that you are the original owner of the work. Plus when it is your first time dealing with something like this it can be super hard to figure out what you should do.

Continue reading

I want to be a professional artist; Do I need art school?

One of the most pressing question for artists; “Do I need art school?” I think this is such and important, but also a personal question. I can not give everyone a yes or no answer. The undeniable truth is that art school can be a great asset for you. However, there are also

The undeniable truth is that art school can be a great asset for you. However, there are also workarounds and things to consider before you decide if you really do need it.

That is why this post is about getting a lot of the information, and different peoples opinion, so you can make the decision yourself.

So should you go to art school?

Continue reading