New to promoting your art online? Not sure how to do it? Here are some simple do and don’ts for promoting that help you stand out without being spammy!
First, we are going with the Do’s because that is the fun part! What are some of the things you can do to help up your promoting game?
Do and don’ts of promoting your art
Do share multiple times
Many artists upload their work once and I never see it again. Truth is, you probably don’t make new work every single day. And not everybody sees you work the first time you have shared it.
I said it once and I will keep saying this; you can share your artwork multiple times!
Do make roundup posts
This one goes with the last one. Making round-up posts of artworks around the same themes helps you reshare old work in a new setting.
It is a super quick way to fill up that content calendar and help you stay active on social media!
Do share sketches and wip
Another way to fill those last gaps in your social media campaign. You don’t have to make perfect work to share it. Sketches, experiments and work-in-progress shots break up your social media and can be a great way to help you promote yourself!
Just be careful with what you are putting out there!
Do mention your work
I see lots of artists who don’t call themselves an artist. Or they say “still learning” or hobbyist. If you want to sell your work here is what I would advise.
1. Call yourself an artist.
2. Don’t be afraid to call yourself a professional.
There isn’t a requirement to be a professional artist. No piece of paper that makes it official. It is just the intention, the creativity and you as a person!
Do offer help and promote fellow artists
Hey, you know what is great about being an artist? The amazing community! There are many more amazing artists out there who need your support and love to become confident.
Promoting others is good for you as well as it helps your fans to see more from other artists, it breaks up your posts and you might even get some promotion back!
Do be genuine
With your audience and with your fellow artists! You can show the person behind all the work to build that connection.
Do send personal messages and reach out
Personal messages and responses are an amazing way to connect with the community. I know this can be hard sometimes, I definitely avoid my inboxes when I am feeling anxious. But at the end of the day, most people just love it to get a personal message or mention!
These are the things you can best avoid. They are frowned upon in some communities but mostly they are just bad practice!
If you have done some of these before it is not like there is no way fixing it and these are just my guidelines!
Don’t give critique unless asked
I know guys, you just want to help, but here is the thing. For some artist, their work is super personal. If I have made a drawing on something super personal to me, but I did not mention that in de description (maybe because it was that personal) chances are that if you start critiquing my colour choices that will really hurt.
Yes, maybe you did try to make it constructive. But you just don’t know what it means to another person.
It is just a great rule to follow online; if they don’t ask for critique, don’t give it! Just mention something you like and move on!
Copy-paste comments, comments in weird places, sending multiple emails or asking the same person over and over again? These are all spam and it will not work well for your online brand. Just don’t do it!
Don’t be insensitive
Before promoting yourself online on a thread, in a chat room, in the comments, you need to think about if that is the right place and time. For example, I see a lot of copy-paste comments that say something like “check out my work; link”. These are not great, to begin with, but sometimes they are posted in the most insensitive places.
If you see a thread on something (very) personal (or a post on social media) it is probably not the place to self-promote in any way. Read the room before you start promoting anything.
Don’t share if you use copyrighted materials
Sometimes we practise by tracing or copying work and while I think master studies like this are great to grow your skill they are not great to share sometimes. Copyright laws are difficult and you don’t want to have other artists think you are stealing your work.
If you want work to copy or learn from you can
1. Use stock photos
2. Choose master studies from very old classics.
Lastly, Do Have fun and try new things
You should be able to play around with your promotion. Why not try something new? You never know what kind of gold mine you will find. If you can have fun promoting and connecting it will be so much easier to do and to keep going!
Try new tips and platforms to find new things you love and enjoy!
Never stop growing and exploring.
Let me know if you have anything to add to this list of do’s and don’ts!
And don’t forget to share this list with other artists in your community!