When starting a blog one of the big issues is finding your niche. But what are niches and what if you choose a niche that is not big and obvious?
Sometimes people let themselves by led by where they think the money is or the audience but it is much better to blog where ever you want to be!
Blogging in a small niche doesn’t have to be bad.
Niches in blogging are like tables in the high school cafeteria off a cheesy chick flick. (Or at least that is how I imagine them.) Except for the fact that most people really have a passion for the table that they are sitting on and they’re not all teenagers.
If I had to describe for instance the fashion blog table than I would say that is a very popular table. This table is so big they make sub-tables. Do you like indie fashion or more of a glamor style? There is always a place for you. Everybody wears clothes so of course these experts get a lot of attention.
The amount of people here is probably just overwhelming, but it does make for a big potential audience.
But what if you are part of one of the smaller tables?
What niche am I in?
Choosing your niche is quite a personal journey and for people who are multi-passionate, it can be quite hard to define where you fit in.
Now I would be more into the art corner. This is not such a big niche. (We’re dropping the tables for now.) The art niche is not super small or something, but I do think that there are a lot of people in it who just post artworks of others.
If you are all come together to talk about art you will soon realize that everybody likes other things. They will form sub-groups again and that is how you get small niches. Like a niche for all lovers of that one artist that makes sculptures out of pens, that might be a small niche.
You can take your niches as broad as you like.
If you get blogging you decide where you want to go blog. Which table do you like enough to decide, to write about it potentially for years to come?
When you are in a small niche;
Blogging in a small niche can be hard for a few reasons.
Firstly; The smaller the niche the fewer topics might be available. I do not feel like that is the case for me, but I did hear instances of this. Some topics are not as broad as others. But there are many creative ways to get around this problem.
Even more important, though, it might feel like no one is looking for what you are writing.
When I first started writing I felt as if there were not that many people on the same journey as I. The most bloggers I saw already presented as “accomplished” or just didn’t have the same goal.
A number of people might be small and you might not ever have a number of readers are the popular fashion bloggers.
But when you are blogging you should blog about what you know and love, not for popularity.
Not because it is wrong to want popularity (it is not). But simply because the motivation to keep writing and promoting is hard if you don’t have a passion for what you do.
So I would say that the size of the blogging niche doesn’t really matter as long as you love it.
Defining your niche can even help you in a way because you get a much clearer view of what audience you are looking for and maybe even where to find them.
Why keep going?
I just want to end with the fact that there is a vast amount of people online. There will be always someone interested in the same thing as you. So don’t give up, go out there and find them, so you can enjoy it together.
Incidentally, while I was planning this blog post, I actually did meet someone in the same blogging niche. Her name is Romica and she is working toward becoming a graphic designer! Her blog is very pretty and her content is great! So check her out here.
Also, I recently read an very interesting blog post about blogging in a small niche. She blogs about being the wife of a chef. That is, of course, an even smaller niche! Read all about her blogging experience and how she still builds an audience here.
Reach outside your nice! Maybe you’ll find someone with a recipe blog who loves knitting just as much as you. Who doesn’t love reading about delicious food, while networking outside their niche?
If you are kind of lost about what my blog is actually about then you can check out these two posts;
I hope that this helped some of you! Let me know what you define as your niche or if you even thought about it?
If you have any thoughts or tips on this leave it in the comments below! I always love meeting new people (in all niches) so don’t hesitate!