When you start blogging it is mostly figuring out what you want you’ll write and how you write it. It is a lot of hit and miss and not every post will be the best post ever. That is why it can be handy to update old content sometimes.
I started this project in the new year because I want my content to really shine and have all my posts be valuable.
What I first did is making a small scale with what post did best and what post did worse. Any post that I want to update will fall somewhere between those two values. This gives me more of an overview on if the post did reasonably or if it really need drastic change.
Some content is beyond rescue or just not a good idea in the first place. It is better to trash that content then to spend valuable time trying to save it.
I try to follow this system when updating old content. I made a handy checklist so if you want to update your content you can download the pdf at the end.
Titles are important but writing good catchy title can take some practice. If your old post didn’t do so well take a look at this firsts.
There are a lot of posts about writing good titles so if you think your title could use an update take a look at these.
Are the images in this posts breathtaking? Do I have ideas to improve on them? Do I have too few images?
Images are more and more important across the web. I love a good picture in a post because is breaks up the texts and give the page more lively hood.
If you want to work on your blog photography I have two posts about this;
Another great way is to just find some great free stock images and edit them to look unique.
Check all the links that are in that posts. Make sure they still work and are relevant.
If you have no links; see if you can find any relevant posts, pages or tools to link too. If you have written or shared something on social media bout it (like a whole Pinterest board) make sure to mention that.
Did you use headers in your text? Did you break up text in readable little blocks and used italics and bold? Make sure your text is easy to read by including these.
If you want to reorganize this is the moment. Make sure to include some headers and some variation on just the normal paragraph style. It really makes it easier to read things.
The actual content
This is where you actually update your old content. By now it should look awesome so it should be awesome as well.
Firstly, did you go in-depth? Your posts should have value.
Not; three tips to tide your house;
That is unless you mention real tips in those that are somewhat new and or unique.
How long is your post?
If you have a very short posts, see if you can make it slightly longer by including more information. Maybe you have learned something new since you last wrote that post.
Try to look for any grammar mistakes and make sure you sort any typos out. You are proofreading anyway. If anything seems unclear try to rewrite that part.
If your post is too long (or getting too long with all you have learned) consider trying to separate it into a new post. This way you can repurpose old content and make it work for your blog. This is a great way to find more content in an easy and quick way.
Updating old content makes sure that where ever your new readers land, they will get a good first impression of your site. When your site keeps growing you will never know if someone will just end up on the front page or has found the first ever post on Pinterest.
You should keep your whole blog fresh and updated.
Of course, to update old content will take some time if you start while you have already written over 50 posts but it will be worth the effort and it will make your blog even better.
I am nowhere near finished but I look forward to how it will look afterward
Let me know if you are going to update old content and if you will be using the checklist.
Also, if I missed anything that should be updated about old posts let me know and I will include it!