Etsy shops seem so easy. You upload your product and you start selling and making money. Unfortunately, I have found it is not so easy.
Esty, like all platforms, has its secrets. If you want to have it work for you have to know how it works.
Today I wanted to have a little talk about 3 things people don’t tell you when you open an Etsy shop.
It a social platform
Who shops on Etsy? People who know the platform. A lot of the people who know the platform know it because they either own a shop or know someone who owns a shop.
So when these people shop on Etsy they shop might shop with people they know.
It’s not for nothing that Etsy has a favorite button and thing called treasuries. These are all elements to get more of a social environment.
Engagement is not only handy to find new customers, but it also stands great on your profile. It is something that might take some time to learn, but it will pay out in the end.
You need to know more than just your craft
You are great at your craft and now you want to share it with others. Maybe because you really want to work from home.
So you open an Etsy shop. The bad news is that you can’t just run your business on your craft alone. You need some other skills.
Think writing descriptions and photography. Learning these skills will help you business taking off.
I have listed down resources for all of these topics for you to check out. Let me know if you know any more so I can add them.
You might not succeed
Maybe you first shop won’t take of.. it can be anything that just doesn’t work out. But don’t let that stop you.
If it doesn’t work out the first time just try again. Try a new name and place. Maybe start up with a few new products.
Try new marketing strategies, take new photo’s. Starting over is not a shame, it can actually just reenact your business.
Even though, Etsy might be harder than you originally thought I heard a lot of people who can and do make a living from it. I think that starting one is certainly worth the effort.
I would love to hear from any other illustrators who are trying to start an Etsy shop! Maybe we can help each other out.